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🎄 OUR FINAL DAY OF SHIPPING BEOFRE XMAS IS THURSDAY 19TH DECEMBER 🎄

Elements of Islay X Rapscallion

Elements of Islay X Rapscallion

Pt.1

PRODUCER SPOTLIGHT

WHO: ELIXIR DISTILLERS
PRODUCT: ELEMENTS OF ISLAY
PERSON: CHANEL LIQUORI
LOCATION: ISLAY, SCOTLAND

We have joined forces with the inimitable Elements of Islay for a little festive fling. In the world of whisky, passion and innovation are key ingredients—and Chanel Liquori embodies both.

From her beginnings as a bartender in New Zealand and Australia to her current role in London, Chanel’s journey has been anything but ordinary. It’s filled with serendipity, connections, and an unwavering love for flavour.

We recently caught up with one of the leading ladies behind the brand to see how they champion Islay's rich whisky tradition, blending creativity and modern innovation.

Pt.2

Tell us about the brand? When did it all start?

There’s no way to tell you about Elements of Islay, without telling you about our founder Sukhinder Singh. Sukhinder is obsessive about whisky. Back in 2008, after his brother and him had already started The Whisky Exchange, Sukhinder was becoming increasingly concerned with the direction that the industry was heading. People were becoming too focused with age, colour, status and not flavour.

Now at this point he was getting some beautiful parcels of Islay single malt coming across his desk and he had found a bottle called Pharmacia. He remembered that back during prohibition you could drink Islay whisky if you got a prescription from your doctor (bring that back, I say). So these Islay parcels and the bottle went hand in hand, but to take people back to flavour first he took the names and ages off the bottle. The only thing that was left was a code that looked like the periodic table of elements.

Fast forward 12-14 years… The next frontier in flavour first is blending single malts together to create something completely new that our fans haven’t tasted before. With the arsenal of single malts we have in our warehouses and the skill we have in our head blender, Oliver Chilton, we can create something balanced, but completely fresh in the whisky world.

Pt.3

What made you get involved? Tell us a bit about yourself?

I don’t know if anyone’s path to whisky is boring. I think a continuous series of serendipitous acts lead me to the whisky world - occurrences that I marvel at all the time!

The bar industry is incredibly close (ahem, right Gregor and Sophie?). I don’t think accountants go to other accountants across the world and go “I’m also an accountant” and all have a party and become instant friends. I don’t think that happens. I would say the whisky industry is just as close, and a little smaller.

I was a bartender for many years in New Zealand and Australia - and I love Scotch. I worked in a very good whisky bar in my time in Australia and also found myself gravitating towards the Scotch portfolios when I worked for Pernod Ricard and Bacardi.

…and then a friend calls you up, a friend that you bartended with 10 years before in Auckland… and the next thing you’re in New York working as a brand ambassador, talking about independently bottled Scotch to a group of Americans who prefer bourbon.

…and then you head to Chicago for an event and find yourself sharing a cab with a blender of whisky… And that blender of whisky turns out to be Oliver Chilton and the next thing you know you’re in London working for Elements of Islay during lockdown.

I’m incredibly grateful for everything that has come my way. That’s for sure.

Pt.4

Can you tell us a bit more about your exact location - what makes it so special and bountiful for your specific product, why Islay?

This focus on Islay we have is truly because of Sukhinder’s obsession with the island and the wonderful bounty of whisky it has consistently produced for 100s of years.

Islay is breathtaking. I’ve often said that if I feel homesick for NZ and I can’t get home, Islay is the place to be. It’s like a cuddle from your aunties.

pt.5

What about flavour: what’s important to you with your liquid? What drew you to Rapscallion?

I think what Ollie has created is something balanced, but not boring. Turns out this man has synesthesia. We will give him a brief - usually something based on an occasion or a landscape - and he will paint the colours together using his palate. You will see this most clearly in our limited releases. Last year was Fireside, where he built the story of him and his wife getting caught in the rain and drying by the fire while playing board games. And I kid you not: that’s what it tasted like… warming by the fire, while the rain is raging outside, and relaxing with a dram. I don’t know how he does it.

Personally, there are two ways I drink Elements of Islay… neat, or as a highball. Love highballs, especially with Elements of Islay Cask Edit - they are refreshing, I can have one anywhere in the world (and quickly), and it has bubbles. Genius.

I think that Rapscallions ethos aligns so well with what we stand for in Elements of Islay. You extract the best flavour you can from the ingredients you have; the ingredients are local and quintessentially Scottish. And how beautiful is the packaging? Stop it.

I’m a big lover of that Burnt Lemon, mate. What you want in an everyday drinker, bright and refreshing and moreish as hell.

If it’s the limited? It would be between Strawberry and Cranachan. Be still my beating heart, those two are sooo friggin good! So good with whisky. So good on its own. They make me happy.

pt.6

Are you noticing anything in particular about your customers / consumers - are habits changing, evolving?

I think we are bringing people along with us on this quest for flavour first. There are Scotch drinkers who look to be challenged - they understand that whisky comes in all styles and combining two, three, four single malts together has created something new and exciting for them to try.

We are always challenging ourselves in how to extract the best flavour out of the single malts we have. Ollie is very clever. I’ve already said too much.

We Love A Laugh

But we never muck about when it comes to sourcing the best produce and creating the purest flavour.

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